| Our Core Principles |
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Empower industry self-regulation |
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Ensure that notice and choice are consistent with the FTC's Principles and Industry's Self-Regulatory Principles to protect consumers
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Enable companies to both "say what they do" and to prove they "did what they said" |
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Provide solutions that simplify compliance, and discourage non-compliance through increased transparency |
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Use data on behalf of our customers, but never collect, sell or trade advertising inventory or data that could put us into competition with our customers |
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Provide neutral data and tools for enforcement means, but never take on an enforcement role |
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